Every brand has a voice

And yet, most of them are bland.
Opening Line is a strategy & copy studio, giving brands a distinct point of view.

The value of voice

We believe that language is the most underestimated tool for standing out.

And to stand out, you have to stand for something.

We’re a global team of independent writers and strategists, helping brands define and articulate not just what they do — but why it matters.

Because in today’s crowded world, your point of difference isn’t just what you sell. It’s what you say.

Let’s hear it.


Whether you’re refining or defining your voice, we work directly with brands as well as design partners to make every word count. It’s as simple as 1, 2, 3…
  • 1. Brand strategy
    Nail your positioning
    We start by defining your brand and its place in the world. Our highly collaborative strategy process gives us the depth and breadth we need to land on your distinct point of view — and the requisite foundations for your brand to come alive.
  • 2. Tone of voice
    Communicate with character
    Maybe you want to sound "human". Or "smart". Who wouldn't? We get way more specific, because how you say things is just as important as what you say. Plus, we'll leave you with plenty of example messages across various applications.
  • 3. Brand copy
    Elevate the narrative
    Brand well whittled, we apply your new voice to your channels. From websites and social to trade shows and printed matter, your copy will inspire and inform in equal measure, without ever straying from your strategy.


The health coaching revolution starts here.


Get your Apron on.


Here comes the neighbourhood.


“Momentary” just won’t cut it.


Zosia Swidlicka

During her 15-year experience in brand strategy across New York, Milan and the UK, Zosia noticed there was often a disconnect between internal thinking and external expression. She uses copy as a tool to bridge that gap. Her editorial writing has appeared in magazines such as Wallpaper*, Cereal, AIGA Eye on Design, and It’s Nice That. And when not hunched over her desk, she volunteers as a guide at Tate Modern.


Interested in discussing a potential project or want to find out more?

Opening Line is a trading division of The Parentheses (London) Ltd. Registered in England & Wales. Company Registration Number 13324675. VAT Number 3795673330. Address: 18 Gordon Road, London, E15 2DD