Every brand has a voice

And yet, most of them are bland.
We are interested in stoking and evoking the fire inside.

Here you are.

It takes an overwhelming passion and conviction to create. And yet, in spite of it all, you are still here making, dreaming, re-imagining life itself.

If your work is fuelled by the fire inside, your words deserve to be too.

With nuance, with soul and with carefully-placed punctuation marks, we give voice to your vision until your audience can feel it in their bones.

In a world of bland, we can’t afford not to.

Services

Whatever your craft, whatever your size, we work directly with brands as well as creative partners to make every word count. It’s as simple as 1, 2, 3…
  • 1. Brand positioning
    Stoke the fire
    We start by defining your brand and its place in the world. Our highly collaborative strategy process gives us the depth and breadth we need to land on a distinct point of view for your voice to come alive.
  • 2. Voice and messaging
    Evoke the fire
    Maybe you want to sound "human". Or "intelligent". Who wouldn't? We get way more specific, because how you say things is just as important as what you say. Plus, we'll leave you with plenty of example messages across various applications.
  • 3. Brand copywriting
    Spark a conversation
    Brand well-whittled, we apply your new voice to your channels. From websites and social to trade shows and printed matter, your copy will inspire and inform in equal measure, without ever straying from your strategy.

Work

Where the industry goes to grow.

Work

Get your Apron on.

Work

Here comes the neighbourhood.

Work

“Momentary” just won’t cut it.

Founder

Zosia Świdlicka

During her 15-year experience in brand communications across New York, Milan and the UK, Zosia noticed there was often a disconnect between internal thinking and external expression. She uses writing as a tool to bridge that gap. Her editorial writing has appeared in magazines such as Wallpaper*, Cereal, AIGA Eye on Design, and It’s Nice That. Between The Lines is her publishing venture, dedicated to championing writing in all its forms.

Contact

Interested in discussing a potential project or want to find out more?

Opening Line SAS, 68 Rue Eugène Pons, Lyon 69004 France. SIREN 940812662. VAT number: FR92940812662.

Let’s talk.

Get in touch: hello@openingline.co
Keep in touch: @openingline__

Illustrations by Nishant Choksi
Design by Extract Studio