Every brand has a voice

And yet, most of them are bland.
Opening Line is a copy studio in London. We put brands into words.


The value of voice

At Opening Line, we use language to its fullest in order to create unique forms of expression.

Working with a pool of independent writers and strategists, each with their own specialisms, we craft compelling verbal identities for creative businesses that go beyond something to sell – with something to say.

There’s so much value in voice. Cultivated considerately, it can be the clearest expression of who you are and why it matters.

Let’s hear it.


Whether you’re refining or defining your voice, we work directly with founders as well as creative teams to make every word count. It’s as simple as 1, 2, 3…
  • 1. Brand strategy
    Nail your proposition
    Writing good copy is hard without a solid strategy in place. So we start by defining your brand and its place in the world. Internal clarity keeps external copy nice and tight.
  • 2. Tone of voice
    Communicate with character
    Maybe you want to sound "human". Or "smart". Who wouldn't? We get way more specific, so that how you say things is just as interesting as what you say — and taps into the emotions.
  • 3. Brand copy
    Elevate the narrative
    Brand well whittled, we focus on its ultimate expression. Our web copy inspires and informs in equal measure; flowing seamlessly from brand-level storytelling to product/service messaging, and everything in between.

Work snippets

“We believe great chemistry fuels great creativity.”

Proposition copy fizzing with the confidence and imagination that powers this unique creative consultancy.
Client: in company with | Creative: Any Other Name
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Work snippets

“Sennep means mustard. Our secret sauce is adding a kick to the bland sandwiches of the digital world – raising smiles as well as the bottom line.”

A punchy personality spread across web and case study copy for the leading digital product studio.
Client: Sennep | Strategy: Cove
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Work snippets

“How could you add a squirt of lemon to your next conversation?”

Playful, engaging and editorially-driven web + social copy for a charity with a difference.
Client: Paul Smith’s Foundation | Creative: Anyways
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Work snippets

“Work hard, Evolve freely, Celebrate the imperfections”

Brand storytelling, naming and collection narratives capturing the passion and purpose of this Tuscan lifestyle brand.
Client: SUPERDUPER | Strategy: Habit]us[
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Work snippets

"Our ideas may seem bold, but they come from an innate sense of what makes them livable. Trust us, you’ll be surprised.”

An elevated narrative and editorial strategy for New York’s most in-demand interior designer.
Client: Frampton Co | Strategy: KV+A
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Zosia Swidlicka

During her 15-year experience in brand strategy across New York, Milan and the UK, Zosia noticed there was often a disconnect between internal thinking and external expression. She uses copy as a tool to bridge that gap. Her editorial writing has appeared in magazines such as Wallpaper*, Cereal, AIGA Eye on Design, and It’s Nice That. And when not hunched over her desk, she volunteers as a guide at Tate Modern.


Interested in discussing a potential project or want to find out more?

Opening Line is a trading division of The Parentheses (London) Ltd. Registered in England & Wales. Company Registration Number 13324675. VAT Number 3795673330. Address: 18 Gordon Road, London, E15 2DD