QC Terme
Sink into the stillness
Read this if you’re looking to: give voice to your walls.
Spa of Wonders
“A bit like Narnia” was how one happy customer described the QC Terme experience. The luxury spa group, renowned in Europe for its breathtaking locations and unrivalled amenities, had opened its very first location across the pond on Governors Island in New York. We partnered with them to bring a touch of magic to its on-site storytelling.
Invite with intrigue
To emphasise the sense of wonder and fantasy at the core of the brand, we wrote a pair of modular poems for the two main buildings. Each stanza pairs with a particular room within, and is displayed at its entrance to prime the imagination for the experience.
Stimulate the senses
Heightening the element of surprise and vitality is an uninhibited embrace of wordplay, visual metaphor and the full spectrum of punctuation. Juxtapositions of unexpected verb and noun pairings entice the mind to loosen up, allowing the senses to take the lead.
Other key copy moments throughout the space set the tone from the get-go, imbuing the brand’s rich history with its contemporary values.
Team: Zosia Swidlicka, Luena Amaral, Verity Morris.
And a grazie mille to Isabella Chen, Simona Sbarbaro and the QC Terme family.
